“There’s a dangerous myth in the online biz community… Too many people think that as long as you’re a great marketer or copywriter, you can sell virtually anything and make a bundle. The product? That’s secondary (or so they think). But the truth is… The foundation for a successful and sustainable business is to have a high-quality, flagship product that’s packaged in an irresistible offer.” In this video, renowned entrepreneur, Rich Schefren talks about: How To Create a Product that Brings You Lifetime Customers
Rich Schefren released a video recently talking about: How To Create a Product that Brings You Lifetime Customers
00:00 Introduction 02:19 Video starts.
Rich Schefren has these videos live every Tuesday and Thursday to help you grow your business. There’s a dangerous myth in the online biz community… Too many people think that as long as you’re a great marketer or copywriter, you can sell virtually anything and make a bundle. The product? That’s secondary (or so they think). But the truth is… The foundation for a successful and sustainable business is to have a high-quality, flagship product that’s packaged in an irresistible offer. Without a product, you’ll find you have a business with lower conversion rates with high refunds, cancellations and even chargebacks, which ultimately means lower customer lifetime value (LTV). That’s the “churn and burn” method to online business. That is what you DON’T want. And while it may be a necessary evil as you’re getting yourself off the ground…it’s not a wise path for the long term. So how do you craft the ideal front-end product that not only attracts new customers en masse, retains them, turns them into raving fans, and creates a lifetime’s worth of consistent cashflow? Rich takes you behind-the-scenes and reveals how he’s done exactly that in his own business.
09:55 The initial message is really critical to framing your product
20:40 A viewer asked how someone can sell without selling
52:40 Rich talks about the “Agora model” and how to make it successful for you.
55:27 Rich discussed Founder’s Club that he established with Todd Brown
56:03 Creating a front end product that is sold to an audience that already knows, likes, and trusts you.
01:24:24 What is the difference between free reports, premiums, and how can you use them as lead magnets?
01:30:36 Customer question: Are you suggesting one front end product to optimize for customer acquisition and multiple backend offers?
01:46:24 What is the descension model to grow your business?
02:03:05 Rich was asked what he thought about Andre Chaperon’s marketing approach?
02:04:59 What did Rich learn from Gary Halbert? “They buy because of what you promised them, they stick around because they like you.” If you want to know how to grow your business and have lifetime customers, watch this video.
What do you think? Leave your thoughts in the comments below. You can check out Rich Schefren’s channel here: YouTube – Rich Schefren
How To Create a Product that Brings You Lifetime Customers
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