Negotiation Tactics: What vs Why Questions | Derek Gaunt

Negotiation Tactics: What vs Why Questions | Derek Gaunt

“The defensive reaction to “why” questions is something that we discovered within the hostage negotiation world but has proven to be true in both business and personal communication. Simply put, “why” questions may cause defensiveness on the other side. In…

3 Keys to Dealing With a Cut-Throat Negotiator | Derek Gaunt

3 Keys to Dealing With a Cut-Throat Negotiator | Derek Gaunt

“Cut-throat negotiators are predators—just like international kidnappers and terrorists. They aim to identify your weaknesses and then exploit them. In this video, Derek Gaunt shares the 3 ways to respond to a cut-throat using deference, Tactical Empathy and mastering “no.“ In…

Marketing Neurology and the Customer Value Journey with Dave Albano

Marketing Neurology and the Customer Value Journey with Dave Albano

“ELITE Coach, Dave Albano, explains the neurology behind marketing and how to connect that to your customer avatar. Download the 1 Page Marketing Blueprint on our home page to get started mapping out your Customer Value Journey:” Posted on the…