“How do we get nice clients? The ones that pay well and don’t complain too much! Maybe the problem isn’t the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you’re treading water is because you don’t know your ideal niche.”
Interesting video regarding: The Art of Niching Down with AJ Cassata that I found on the DigitalMarketer YouTube channel.
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“Most small agencies start with one or two clients, which then lead to referrals. And before they know it, they’re marketing everything from plumbers to products without any real idea of who their ideal customer is.”
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The Art of Niching Down with AJ Cassata
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