“Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name…
Tag: JVFocus
The Ultimate Guide For Creating Diversity-Friendly Ads
“We live in the most diverse and multicultural times in the history of the world. Technology has helped people migrate from different countries with much more ease than ever before. In the United States alone, it is estimated that by…
Why SMS Marketing Should Be Part Of Your Digital Strategy In 2023 & How To Make It Work
“Short message service (SMS) is one of the most underrated yet effective mobile advertising channels. Research conducted by Statista in 2021 shows that SMS and texting experienced a 75 percent year-over-year increase in popularity among customers—higher than email and in-app messaging.” Interesting…