Who is “Lake Dad Daryl?” Customer Avatar Canvas with Scott Cunningham

Who is “Lake Dad Daryl?” Customer Avatar Canvas with Scott Cunningham

“You need to build a profile of your perfect customer segment, and identify everything that they have in common! Lake Dad Daryl is one of Scott’s customer avatars, putting a name to his client’s perfect customer!” Posted on the DigitalMarketer.com…

Ecommerce Collection Pages: The Intersection of Content and Product with Lauren Petrullo

Ecommerce Collection Pages: The Intersection of Content and Product with Lauren Petrullo

“STOP NEGLECTING YOUR COLLECTION PAGES! We have seen the impact of optimizing and maximizing your collection pages, and Lauren swears by this method!” Posted on the DigitalMarketer.com blog. Interesting video regarding: Ecommerce Collection Pages: The Intersection of Content and Product…

How to Speak to an Assertive Boss Without Being Combative

How to Speak to an Assertive Boss Without Being Combative

“We’ve all been in conversations with assertive people – someone who wants to do things a certain way and has no qualms about telling you exactly what they’d like. Brandon Voss shares his tips on how to navigate those talks…