“As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the campaigns. The ad account in question is spending $1500 a day i.e., around $45000 per…
“To be competitive as a brand, it’s essential to constantly offer value to your customers. Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts, give you positive reviews, and recommend you to their friends. If you’re familiar with our…
“May is Mental Health Awareness Month. This month, we’re reminded that mental health isn’t a dirty word but something we all have. Sadly, there’s still a lot of stigma around mental health and seeking treatment for mental health concerns. But with each generation, it becomes less of a taboo topic. And, with more awareness comes…