In this insightful Google Talk, branding expert, marketing strategy consultant, professional speaker and author of “Reinventing You: Define Your Brand, Imagine Your Future” Dorie Clark, provides a step-by-step guide to help you assess your unique strengths and develop a compelling personal brand.
Clark asks the question; “Are you where you want to be professionally?” She covers a diverse range of topics including how to succeed in today’s competitive job market and how to build the career that we want.
She gives clear examples of real world, actionable information about how we can professionally reinvent ourselves and get others to recognize our unique skills and abilities.
Additional topics include:
Discover how you’re currently perceived
Identify the essence of your brand
Leverage your unique strengths
Powerfully demonstrating the contribution only you can make.
Definitely food for thought and as mentioned above, a lot of actionable content.
Original Source: In this video, branding expert, marketing strategy consultant, professional speaker and author of “Reinventing You: Define Your Brand, Imagine Your Future” Dorie Clark, provides a step-by-step guide to help you assess your unique strengths and develop a compelling personal brand.