“Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service?”
“This starts with the customer journey and appreciating where they are at in their decision-making process when they’re searching for a link. If it’s a plumbing emergency, they’re probably going to click on the top link with the closest plumber, right?”
Interesting video regarding: Decoding Pay Per Click for Local Businesses by the Digital Marketer team and Justin Rondeau that I found on the DigitalMarketer YouTube channel.
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“Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He’s here today to help us evaluate who the best client candidate for local PPC is.”
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Decoding Pay Per Click for Local Businesses with Justin Rondeau
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