“Once ChatGPT made its debut, the discussion about what it will do to marketing agencies started almost immediately. There have been tons of articles, videos, and podcasts on this topic. As a result, those in the industry are getting a lot of mixed messages about the impact and use of ChatGPT for marketing purposes. If you’re feeling confused (and concerned for your business’s future), you’re not alone. So, let’s talk about it…”
Interesting article regarding: ChatGPT For Marketing: How This AI Tool Will Impact Agencies by Thomas von Ahn that I found on the DigitalMarketer.com blog.
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How ChatGPT Can Be Used for Marketing
ChatGPT is an AI-powered chatbot that gives conversational responses to questions and prompts, making it a valuable tool for marketing purposes. Instead of typing a query into Google and reviewing each result, you can head over to ChatGPT and get a single answer. Plus, you can keep the conversation going to dive deeper into the topic or refine the responses.
Here are some common applications of ChatGPT for marketing:
- It can help brainstorm new content ideas.
- It can aid in keyword research for SEO.
- It can generate ad copy.
- It can be used to draft business emails and letters.
- It can provide short descriptions for videos.
- It can produce content for blogs, ebooks, etc.
- It can assist in debugging code errors.
- It can analyze customer data.
- It can offer responses for customer service automation.
As you can see, there’s a lot of potential in applying ChatGPT for various marketing tasks. But that’s part of the problem—at least for some marketers. The fact that this transformative software can do all the above (and more) has left many marketing professionals scared.
Why Some Marketers Are Afraid of ChatGPT
One of the biggest concerns in the whole debate about ChatGPT is that the tool will negatively affect marketers. There’s a fear it will replace specific roles, including writers, programmers, PPC experts, and SEO specialists. But there’s also a fear it will wipe out marketing agencies entirely.
Basically, marketing professionals are worried that ChatGPT will make their jobs obsolete.
Part of this is because the applications of ChatGPT for marketing are growing by the day. As mentioned earlier, it can be used to complete a number of tasks that people usually handle. Its current capabilities are already impressive, and it will only improve with time.
The other part is the idea that ChatGPT might become a substitute for Google and other search engines. After all, it is more convenient to generate one answer than to scroll through multiple results on a SERP. So if more people opt for ChatGPT than Google, it could spell trouble for marketers specializing in SEO and paid advertising.
This isn’t the first time we’ve been threatened by new technology, and it probably won’t be the last. But that’s why it’s worth examining what we, as marketers, can do that ChatGPT can’t.
Where ChatGPT Falls Short
Despite its speed, convenience, and capabilities, ChatGPT has its fair share of limitations. There’s no doubt about that. It’s not quite sophisticated enough to take on some tasks completely. Plus, it has the potential to be…well, wrong.
Here are a few examples:
- The answers aren’t always reliable or available.
If you ask ChatGPT a question, there’s a chance you’ll get an incorrect answer. The tool doesn’t actually know if an answer is accurate or not. Sometimes (about 15-20% of the time), it “hallucinates” and just makes things up.
Additionally, ChatGPT can’t always generate a response to a question. This often happens when you ask about current events. ChatGPT’s training data was cut off in 2021, which means up-to-date knowledge may not be available.
- It can introduce plagiarism issues.
If you use content from ChatGPT as is, you may end up plagiarizing. Tests have shown the tool has a tendency to paraphrase or outright copy text without citing the original source. Remember that every response is based on training data. So, it’s pulling and distilling information into its own language rather than producing it outright.
- It often requires very specific instructions.
When you use ChatGPT for marketing purposes, you still have to be pretty hands on. The tool gets confused by ambiguity, so you need to provide specific instructions. Depending on the scope of work, it may be faster to handle it manually…
Ultimately, ChatGPT’s limitations prevent it from matching us as marketers. And even ChatGPT agrees…
What do you think? Share your thoughts in the comments below! If you would like to check the source or if the respective owners have moved here.
ChatGPT For Marketing: How This AI Tool Will Impact Agencies
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