“As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the…
Category: Digital Marketing
How To Effortlessly Create Customer Value
“To be competitive as a brand, it’s essential to constantly offer value to your customers. Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts,…
Cultivating Well-Being Through Mental Health Marketing
“May is Mental Health Awareness Month. This month, we’re reminded that mental health isn’t a dirty word but something we all have. Sadly, there’s still a lot of stigma around mental health and seeking treatment for mental health concerns. But…