How to Create a Budget for Paid Ads

How to Create a Budget for Paid Ads

“Creating a budget for paid ads can be challenging, especially if you are new to the field. With so many different platforms and types of ads available, it can be difficult to know where to start. The good news is…

Google Ads for Ecommerce: Prerequisites

Google Ads for Ecommerce: Prerequisites

“In my last article, we talked about whether or not Google Ads was the right move for your ecommerce business. Now, if Google Ads is indeed in the cards for your store (or you have successfully run Google Ads already), this…

Step-by-Step Guide to Start Influencer Marketing Today

Step-by-Step Guide to Start Influencer Marketing Today

“The allure of influencer marketing is STRONG. You take inventory of their channels: Facebook, Instagram, YouTube, Twitch, TikToc, LinkedIn, Clubhouse, Pinterest etc. (You get the picture) and think to yourself this “Could be a good fit” to partner up and…