Who is “Lake Dad Daryl?” Customer Avatar Canvas with Scott Cunningham

Who is “Lake Dad Daryl?” Customer Avatar Canvas with Scott Cunningham

“You need to build a profile of your perfect customer segment, and identify everything that they have in common! Lake Dad Daryl is one of Scott’s customer avatars, putting a name to his client’s perfect customer!” Posted on the DigitalMarketer.com…

Ecommerce Collection Pages: The Intersection of Content and Product with Lauren Petrullo

Ecommerce Collection Pages: The Intersection of Content and Product with Lauren Petrullo

“STOP NEGLECTING YOUR COLLECTION PAGES! We have seen the impact of optimizing and maximizing your collection pages, and Lauren swears by this method!” Posted on the DigitalMarketer.com blog. Interesting video regarding: Ecommerce Collection Pages: The Intersection of Content and Product…

Strategizing Your Instagram Marketing

Strategizing Your Instagram Marketing

“The social network landscape is constantly changing, and Instagram is currently the fastest growing social network. There are 1 billion active users on Instagram, so it’s no surprise that marketers should take part in this growing phenomenon.” Posted on the DigitalMarketer.com blog.…