“The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand. This post explains content marketing and…
Category: Digital Marketing
Why ChatGPT Is The Best Tool For Marketers
“Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to…
Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns
“As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the…