“Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative, but the research on human attention spans isn’t so clear cut. In fact, some scientific studies seem to point in the completely opposite direction — humans have an enormous capacity for attention.
Our Problem is Not Attention — it’s Distraction “
Interesting article summary regarding: Attention Spans Are Shrinking, But Long-Form Content Still Rules — What’s The Catch? by Adam Jaffrey. You can read the full article here: DigitalMarketer Blog.
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Summary
– The common belief that human attention spans are down to 8 seconds or less is oversimplified, and research on attention spans is not clear-cut.
– The real issue is not a lack of attention but the abundance of distractions competing for focus.
– Platforms like TikTok, Instagram, and YouTube Shorts contribute to the perception of declining attention spans.
– Long-form content, including articles and podcasts, is not only surviving but thriving.
– Long-form content often outperforms shorter content in terms of rankings, social shares, and links.
– Podcasts, in particular, are gaining popularity, with evidence suggesting audiences engage with lengthy discussions.
– Brand engagement is more substantial in long-form content compared to short-form content.
– A comparison between a 30-second TikTok video and a 30-minute branded podcast shows that the podcast generates significantly more consumer engagement.
– Analyzing podcast performance data reveals an average completion rate of 75.54% and an average listen duration of 22 minutes and 26 seconds per session.
– Crafting compelling stories is crucial for long-form content, and storytelling is a skill that brands need to nurture and develop.
– Well-crafted long-form content has the power to captivate audiences and build meaningful connections with customers and fans.
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Attention Spans Are Shrinking, But Long-Form Content Still Rules — What’s The Catch?
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