7 Organic Marketing Strategies To Scale Faster In 2023 |

“Want to grow your business faster?…without paying crazy amounts on paid advertising? Organic marketing is the answer. (Keep reading for my secrets).”

Interesting article regarding: 7 Organic Marketing Strategies To Scale Faster In 2023 by Connor Gillivan that I found on the DigitalMarketer.com blog.
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My name is Connor Gillivan. I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Today, I run marketing for my portfolio of 4 businesses.

The majority of my success in business has been through organic marketing.

In this article, I’ll share my top 7 organic marketing strategies.

SEO
Partnerships
Podcast interviews
Social media
Content marketing
CRO
Email marketing

By the end, you’ll have a headful of ideas to execute for growing your business.

Let’s dive into it!

My 7 Organic Marketing Strategies

In this section, I’ll define the 7 organic marketing strategies that I mentioned and give examples of each so that you can fully understand how they can help grow your business.

1. SEO

SEO is the act of creating content on your website (pages & blog articles) that rank for specific keywords your ideal customer is searching for on Google and other search engines.

For example, let’s say that you run an eCommerce business selling baby clothes. Your baby clothes are organic, custom-made, sourced from the US, and fashionable.

With SEO, you’d want to rank for keywords like:

“Organic baby clothing”
“Baby clothes made in the US”
“Fashionable baby clothing”

By investing in SEO, you can optimize your website, pages, and content with the goal of ranking on the 1st page of search results.

This will drive traffic to your website where you can convert users into email subscribers and customers.

2. Partnerships

Partnerships is a marketing strategy where you team up with other companies in your industry where you’re not competing with one another, but you’re targeting the same ideal customer profile (ICP).

For example, one of my companies is AccountsBalance, a monthly bookkeeping service for agencies, service providers, & SAAS companies.

We have a Partner Program where we partner with 100s of other digital service providers, softwares, tools, and influencers.

To start, we add each other to our Partner pages (exchanging backlinks), we feature each other in our newsletters (brand awareness & lead generation), then we find other ways to send leads both ways on a quarterly basis.

Relationship building turns into brand awareness, visitors to your website, referrals, leads, & customers.

3. Podcast Interviews

Most people know podcasts for listening to them, but there’s another side to it that is extremely beneficial for organic marketing.

When I say “podcast interviews”, I’m referring to the marketing practice of getting interviewed on podcasts within your industry where you can share your expertise, establish yourself as a thought leader, and attract new customers to your business.

For example, my business partner, Nathan Hirsch, has been interviewed on 500+ podcasts in the past 5 years. We have a system where we research top podcasts in our niches where our ideal customers are reading then we reach out and pitch them to interview Nathan. He goes on the podcast & drives leads to our businesses.

When you do this consistently for months, you create a lot of “buzz” around you and your business.

That “buzz” turns into new website traffic, leads, and customers.

4. Social Media

Yes, we all know what social media is, but there’s a specific way to do it for organic marketing that can drive lots of interested customers to your business.

I encourage you to look at social media as a platform where you can establish yourself as a subject matter expert (SME), build a following, and turn followers into paying customers.

Here’s an example. I own and run marketing for 4 businesses and I use LinkedIn as a social media channel to establish myself as an SEO expert & entrepreneur, which drives customers to our companies.

My ideal customer spends time on LinkedIn. I build trust with them through my daily posts & teaching them the SEO & marketing methods that are working best for me.

It takes time, consistency, a good process, and dedication, but social media is an amazing place to reach your ideal customer.

5. Content Marketing

Content marketing is the organic marketing practice of creating high value content that speaks directly to your ideal customer and pulls them into your email list so that you can continue “talking” to them.

Here’s some examples of content marketing:

Infographics
Ebooks
Checklists
White papers
Webinars
Free trainings

Content marketing helps to “pull” your ideal customer into your business so they know you’re an option as they look to solve different problems they have.

6. CRO

CRO stands for conversion rate optimization.

CRO is the act of optimizing your website and all of its pages for converting as many website visitors as possible into email subscribers or paying customers.

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Let’s look at an example. You figure out the first 5 organic marketing channels and you start driving 1,000s of visitors to your website every month. Congrats on that first of all! But does it really matter if none of those people convert into email subscribers or customers?

That’s where CRO comes in. You dive into the design, content, and performance of each page on your website to see how you can convert more visitors into subscribers and customers.

7. Email Marketing

Last, but certainly not least is email marketing. Email marketing is building an owned email list of people that are interested in your business, you, and the products/services that you offer. Then regularly communicating with those people through a newsletter and automated email campaigns to convert them into paying customers.

It’s great to get people to sign up for your email list or newsletter, but if you’re not communicating with them, it’s worthless. You need an email marketing strategy where you’re communicating with them, getting to know them better, answering their questions, and building trust with them.

For example, one of my companies, Outsource School, is focused on teaching business owners how to hire and scale their business with virtual assistants and freelancers from the Philippines. We run a weekly newsletter that provides free advice and strategies on outsourcing to 5,000+ potential customers. We build additional trust with them each week and over time many of them become members.

How to Get Started (w/ Each)

Now that you know the 7 organic marketing strategies that you can use to grow your business faster, let’s talk about some simple, actionable steps you can take to get them started.