“As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more people, create better products, and build empires of sustainable revenue.” Posted on the DigitalMarketer.com blog.
Interesting article regarding: Why People Don’t Respect Marketers & How To Elevate The Marketing Profession by Mark de Grasse that I found on the DigitalMarketer.com blog.
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As a marketer, you aren’t getting the respect you deserve.
You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more people, create better products, and build empires of sustainable revenue.
Even so, no one gets excited to see a marketer walk into the room.
When the accountant walks into an office, managers are happy to throw their accounting work at them. When the lawyer arrives to ensure legal compliance, no one thinks twice about handing their contracts over. Even when a plumber arrives, no one questions how they fix the toilet, they’re just happy that the toilet is going to be working soon.
…but when a marketer walks in with a new marketing plan, hold onto your butts.
EVERYONE has an opinion. Everyone has doubts, suspicions, and sometimes hostility towards them and their promises.
They will question your prices, results, plans, decisions, and worst of all, even if you are 100% successful at delivering what you promise, they may STILL fire you because you don’t charge less than the next marketer (who they consider interchangeable).
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Why People Don’t Respect Marketers & How To Elevate The Marketing Profession
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